PORTFOLIO
PROFILE
I'm a storyteller first. I’ve lived abroad and I love fantasy novels, but here’s what you really need to know:
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BS. in Fashion and Textile Management with a concentration of Brand Management and Marketing
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2+ years experience at DDB Singapore and DDB Korea as Regional Communications Officer
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Skills as a Copywriter working with companies from LG Electronics to boutique e-commerce firms
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Freelance Writing and Editing for Korean fashion brands and government organizations
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Passion for fashion (in the most non-ironic way possible)
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Experience communicating with a global network of offices
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Hard skills in Adobe Suite
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Capable of website management, social media management, and blog writing
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Currently employed at DDB Worldwide as a Communications Manager reporting to the Head of Global Comms
1. Marketing / Comms / PR
APAC Regional Communications Officer
Working closely with clients like EA, Blizzard, Papa John's Henkel, Lego, and Royal Canin to meet marketing deliverables and metrics.
DDB Korea PR
Managing social media and PR for DDB Korea. Writing press releases and liaising with press for our global talent.
Recognition:
2018 Creative Agency of the Year Japan/Korea Region
Internal & External Comms
Building bridges around the world with the DDB network to meet client needs.
Winning awards, coordinating with press, and building a community around DDB Korea are some of the few PR tasks I have experience in.
Awards Won:
Campaign 2018
Creative Agency of the Year
Global PR
Case #1
Liaising with DDB Adam&Eve, the DDB London office, I worked to adapt the FIFA Online campaign 'El Tornado' for the Asian market. Working closely with the DDB Korea, DDB A&E, EA, and Nexen teams, I facilitated swift communication, assisted creatives at shoots, consulted on copy, and kept books and scheduling for the project.
Global Comms
2. Editing & Copywriting
Case #2
Working closely with the DDB account services team, I developed copy for the LG's premium appliance line, LG Signature. After development, I collaborated closely with agencies around the world to translate and adapt copy for individual markets.
Global Copywriting
3. Writing Samples
Groove Magazine
A personal interest piece on fashion designer Julian Woodhouse of his namesake, WOODHOUSE. The up-and-coming designer's garments are worn regularly by celebrities and he now holds shows at New York Fashion Week. His beginnings in Seoul as a military man were captured in this piece for one of Seoul's expat driven magazines before the likes of Vogue and WWD.
Creating a Narrative
Storytelling is crucial in journalism and exploring the histories of two fashion trends to reflect their similarities created a story. The narrative of these two trends, grunge and streetwear, created a parallel, allowing me to speculate about the future of streetwear while considering the past of grunge.
Reporting and Cultural Analysis
Taking a current event and analyzing it in light of a larger cultural movement is a staple of journalism. The aim of this piece was to speculate a potential shift in the Parisian luxury fashion sector.
Listicals
Branching out into a more relevant writing style for the times, this piece on Chanel's many fantastical runways is written in the style of a listicle, popularized by the website Buzzfeed.
Opinion
In this piece, I take a critical look at the Sans Serif font trend that is currently sweeping high fashion brands. This erasing of fashion history could be detrimental to the future of these stories houses and may lead to a future with less variety.
4. Content Creation
